The client
Business group with companies specialized in project design, construction, energy audits, consulting, HVAC equipment, among others.
The results
The analysis of the competition allowed us to understand the situation of the different competitors, both direct and indirect, and their position in the market. With the analysis of the data, it was also possible to outline a strategic plan for differentiation in the market, adopting initiatives such as: creation of a digital marketing plan, implementation of brand promotion actions in media, hiring more technical and commercial resources.
The process
- Kick-off meeting
- Development of competition analysis
- Delivery and Presentation
Industry
- Engineering and related techniques
Goals
- The group holds an annual event with management to define optimization and market positioning strategies. To do this, they needed an assessment of the existing competition in their market.
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