The client
The client is an entrepreneur who had a business idea that combines the concept of a Wellness activity centre and distinctive experiences with a rural tourism space.
The results
The market study gave the client a 360º vision of the tourism and well-being market in Portugal and in Europe. In this way, it was defined:
- The target audience for the solution;
- The services to be offered, including innovative experiences for the market;
- The definition of the concept in terms of architecture, general decoration features and spaces to be included;
- The right location for the concept;
- The brand identity, in terms of design and communication.
The process
- Kick-off meeting
- Development of market research
- Delivery and Presentation
Industry
- Wellness and Tourism
Goals
- Understand existing consumer patterns, what the target audience is and how open the market is for a company with these patterns. Validate the business idea and create a robust and innovative value proposition.
More cases:
Business Plan
Education and Training
Market Discovery
ICT (Information and Communication Technologies)
Competition Analysis
Engineering and related techniques
EN 
PT