{"id":9404,"date":"2024-07-31T06:00:00","date_gmt":"2024-07-31T06:00:00","guid":{"rendered":"https:\/\/shop.inodev.pt\/?p=9404"},"modified":"2024-07-25T14:51:44","modified_gmt":"2024-07-25T14:51:44","slug":"o-papel-da-tecnologia","status":"publish","type":"post","link":"https:\/\/shop.inodev.pt\/en\/o-papel-da-tecnologia\/","title":{"rendered":"Machine Customers: uma nova tend\u00eancia para consumidores na era da Intelig\u00eancia Artificial"},"content":{"rendered":"

por Equipa Inodev<\/em><\/p>\n\n\n\n

Uma das facetas mais intrigantes do avan\u00e7o da Intelig\u00eancia Artificial \u00e9 a ascens\u00e3o dos ‘Clientes M\u00e1quina’ ou ‘consumidores n\u00e3o humanos’, uma tend\u00eancia que est\u00e1 a moldar o futuro do atendimento ao cliente e das transa\u00e7\u00f5es comerciais. De acordo com a defini\u00e7\u00e3o do instituto Gartner, os ‘Clientes M\u00e1quina’ s\u00e3o agentes econ\u00f3micos n\u00e3o humanos que procuram bens e servi\u00e7os em troca de pagamento, tornando-se efetivamente consumidores de uma forma n\u00e3o tradicional. No dom\u00ednio do atendimento ao cliente, os ‘Clientes M\u00e1quina’ assemelham-se a assistentes virtuais e dispositivos inteligentes capazes de realizar atividades em nome dos seus clientes-humanos.<\/p>\n\n\n\n

Podem relatar problemas, recolher informa\u00e7\u00f5es sobre produtos e executar uma variedade de tarefas, simplificando a intera\u00e7\u00e3o entre consumidores e empresas. As proje\u00e7\u00f5es da Gartner indicam que at\u00e9 2026, 20% do volume mundial de contactos nas centrais de atendimento provir\u00e3o dos ‘Clientes M\u00e1quina’. Isso significa que estamos \u00e0 beira de uma mudan\u00e7a significativa na din\u00e2mica do suporte ao cliente, com 100 milh\u00f5es de pedidos de atendimento previstos para serem gerados por produtos inteligentes em apenas um ano.<\/p>\n\n\n\n

Todos os produtos habilitados para a Internet das Coisas (IoT) t\u00eam o potencial de se tornarem ‘Clientes M\u00e1quina’, e a Gartner prev\u00ea que at\u00e9 2027, 50% da popula\u00e7\u00e3o nos principais pa\u00edses do mundo ter\u00e1 assistentes pessoais baseados em IA a trabalhar diariamente para elas. Perante este cen\u00e1rio em r\u00e1pida evolu\u00e7\u00e3o, a recomenda\u00e7\u00e3o da Gartner para os l\u00edderes empresariais \u00e9 clara: preparar as empresas para receberem os ‘Clientes M\u00e1quina’.<\/p>\n\n\n\n

Esta prepara\u00e7\u00e3o envolve n\u00e3o apenas a adapta\u00e7\u00e3o tecnol\u00f3gica, mas tamb\u00e9m a compreens\u00e3o das fases de evolu\u00e7\u00e3o destes consumidores n\u00e3o humanos. Atualmente, encontramo-nos na primeira fase, exemplificada por servi\u00e7os como o HP Instant Ink, o Amazon Dash Replenishment e os autom\u00f3veis da Tesla.<\/p>\n\n\n\n

Estes s\u00e3o casos de ‘co-clientes’, m\u00e1quinas que executam fun\u00e7\u00f5es limitadas de acordo com regras estabelecidas pelos humanos em ecossistemas espec\u00edficos e predefinidos.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A ascens\u00e3o dos ‘Clientes M\u00e1quina’ pode redefinir o panorama comercial e coloca as empresas diante da necessidade de se adaptarem a uma nova era de intera\u00e7\u00f5es comerciais impulsionadas pela intelig\u00eancia artificial.<\/p>\n\n\n\n

Ao abra\u00e7ar e preparar-se para esta revolu\u00e7\u00e3o, os l\u00edderes empresariais estar\u00e3o na vanguarda da inova\u00e7\u00e3o, prontos para colher os frutos da colabora\u00e7\u00e3o entre humanos e m\u00e1quinas na economia do futuro<\/p>","protected":false},"excerpt":{"rendered":"

por Equipa Inodev Uma das facetas mais intrigantes do avan\u00e7o da Intelig\u00eancia Artificial \u00e9 a ascens\u00e3o dos ‘Clientes M\u00e1quina’ ou ‘consumidores n\u00e3o humanos’, uma tend\u00eancia que est\u00e1 a moldar o futuro do atendimento ao cliente e das transa\u00e7\u00f5es comerciais. De acordo com a defini\u00e7\u00e3o do instituto Gartner, os ‘Clientes M\u00e1quina’ s\u00e3o agentes econ\u00f3micos n\u00e3o humanos …<\/p>\n

Machine Customers: uma nova tend\u00eancia para consumidores na era da Intelig\u00eancia Artificial<\/span> Read More »<\/a><\/p>","protected":false},"author":1,"featured_media":9411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","_joinchat":{"telephone":"+351913082543"},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMachine Customers: uma nova tend\u00eancia para consumidores na era da Intelig\u00eancia Artificial<\/title>\n<meta name=\"description\" content=\"Uma das facetas mais intrigantes do avan\u00e7o da Intelig\u00eancia Artificial \u00e9 a ascens\u00e3o dos 'Clientes M\u00e1quina' ou 'consumidores n\u00e3o humanos' ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.inodev.pt\/en\/o-papel-da-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Customers: uma nova tend\u00eancia para consumidores na era da Intelig\u00eancia Artificial\" \/>\n<meta property=\"og:description\" content=\"Uma das facetas mais intrigantes do avan\u00e7o da Intelig\u00eancia Artificial \u00e9 a ascens\u00e3o dos 'Clientes M\u00e1quina' ou 'consumidores n\u00e3o humanos' ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.inodev.pt\/en\/o-papel-da-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"Loja Inodev - 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