{"id":7543,"date":"2022-02-22T15:04:35","date_gmt":"2022-02-22T15:04:35","guid":{"rendered":"https:\/\/shop.inodev.pt\/?p=7543"},"modified":"2022-02-25T09:44:07","modified_gmt":"2022-02-25T09:44:07","slug":"mudancas-na-industria-dos-eventos","status":"publish","type":"post","link":"https:\/\/shop.inodev.pt\/en\/mudancas-na-industria-dos-eventos\/","title":{"rendered":"Mudan\u00e7as na ind\u00fastria dos eventos"},"content":{"rendered":"

Em 2020, a ind\u00fastria dos eventos presenciais a n\u00edvel mundial foi avaliada em $USD 886.99B e espera-se que atinja $USD 2T em 2028 (1)<\/sup>. Com o aparecimento da Covid-19, a ind\u00fastria enfrentou um dos maiores desafios \u2013 sen\u00e3o o maior desafio – dos \u00faltimos tempos. Foram v\u00e1rias as condicionantes que levaram ao cancelamento e adiamento da maioria dos eventos, desde regulamenta\u00e7\u00f5es governamentais e de sa\u00fade p\u00fablica restritivas at\u00e9 ao clima geral de apreens\u00e3o entre o p\u00fablico. De acordo com a ICCA (International Congress and Convention Association<\/em>), em 2019 realizaram-se 13.252 confer\u00eancias anuais de associa\u00e7\u00f5es em todo o mundo. Em 2020, este n\u00famero caiu para os 8.409, em que apenas 10% aconteceram presencialmente, 2% em formato h\u00edbrido, 30% adotaram o formato virtual e as restantes foram cancelados e\/ou adiados (2)<\/sup>.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

2020 foi, sem d\u00favida, um ano de mudan\u00e7a para todas as empresas de eventos, no entanto foi tamb\u00e9m um ano de novas oportunidades onde testemunhamos uma acelera\u00e7\u00e3o do mundo digital. Neste mesmo ano, o mercado mundial de eventos virtuais foi avaliado em $USD 94.04B e estima-se que cres\u00e7a a uma taxa (CAGR) de 23,7% entre 2021 e 2028 (3)<\/sup>.<\/strong> Esta evolu\u00e7\u00e3o tem sido impulsionada por grandes rondas de financiamento a start-ups que oferecem plataformas para eventos virtuais. Uma das start-up mais falada do momento \u00e9 a Hopin que, criada apenas em 2019, j\u00e1 angariou $USD 1B em financiamento. Os eventos virtuais n\u00e3o s\u00e3o apenas uma alternativa para os eventos tradicionais, s\u00e3o tamb\u00e9m o \u00edmpeto para uma nova forma de alcan\u00e7ar novos p\u00fablicos, diminuir custos, reduzir o impacto ambiental e ainda uma forma eficaz de colecionar dados e demonstrar o ROI (return on investment<\/em>) do evento. Ainda assim, 68% das empresas afirmam que a sua maior dificuldade \u00e9 manter os participantes envolvidos e interessados durante as sess\u00f5es (4)<\/sup>.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Com o abrandamento das restri\u00e7\u00f5es e acelera\u00e7\u00e3o da vacina\u00e7\u00e3o os organizadores de eventos veem j\u00e1 a luz ao fundo do t\u00fanel. Mesmo assim, um certo clima de incerteza predomina ainda na organiza\u00e7\u00e3o de grandes eventos. Durante estes \u00faltimos dois anos, as empresas do setor reinventaram-se, inovaram e passaram a apresentar solu\u00e7\u00f5es mais integradas com o mundo tecnol\u00f3gico. As mais recentes tend\u00eancias indicam que a utiliza\u00e7\u00e3o de tecnologias como realidade virtual, realidade aumentada, intelig\u00eancia artificial ou at\u00e9 mesmo a introdu\u00e7\u00e3o do mundo Metaverse na cria\u00e7\u00e3o de eventos ser\u00e3o essenciais n\u00e3o s\u00f3 para o engajamento total do participante, mas tamb\u00e9m um fator chave de diferencia\u00e7\u00e3o no mercado.<\/p>\n\n\n\n

Caminhamos para um mercado h\u00edbrido, onde a dicotomia entre o online e o offline v\u00e3o estar bem presentes. Apesar de todas as vantagens que a tecnologia proporciona esta tamb\u00e9m exige uma infraestrutura mais forte, \u00e9 ent\u00e3o altura de as empresas do setor repensarem onde e como se querem posicionar e quais os parceiros tecnol\u00f3gicos que far\u00e3o sentido para o futuro. Por\u00e9m, \u00e9 necess\u00e1rio n\u00e3o esquecer o poder da conex\u00e3o humana, que \u00e9 ainda inestim\u00e1vel.<\/p>\n\n\n\n

Fontes:<\/p>\n\n\n\n

  1. https:\/\/www.prnewswire.com\/news-releases\/events-industry-market-size-worth–2-194-40-billion-globally-by-2028-at-13-48-cagr-verified-market-research-301455483.html<\/a><\/li>
  2. https:\/\/www.iccaworld.org\/cnt\/Research\/ICCA%20Statistics%20Study%202020_270521_Final.pdf<\/a><\/li>
  3. https:\/\/www.grandviewresearch.com\/industry-analysis\/virtual-events-market<\/a><\/li>
  4. https:\/\/www.bizzabo.com\/blog\/audience-engagement-guide<\/a><\/li><\/ol>\n\n\n\n

    A Inodev faz estudos neste \u00e2mbito, se precisar de apoio entre em contacto!<\/p>","protected":false},"excerpt":{"rendered":"

    Em 2020, a ind\u00fastria dos eventos presenciais a n\u00edvel mundial foi avaliada em $USD 886.99B e espera-se que atinja $USD 2T em 2028 (1). Com o aparecimento da Covid-19, a ind\u00fastria enfrentou um dos maiores desafios \u2013 sen\u00e3o o maior desafio – dos \u00faltimos tempos. Foram v\u00e1rias as condicionantes que levaram ao cancelamento e adiamento …<\/p>\n

    Mudan\u00e7as na ind\u00fastria dos eventos<\/span> Read More »<\/a><\/p>","protected":false},"author":1,"featured_media":7548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMudan\u00e7as na ind\u00fastria dos eventos - Loja Inodev - Consultoria de Inova\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.inodev.pt\/en\/mudancas-na-industria-dos-eventos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mudan\u00e7as na ind\u00fastria dos eventos - Loja Inodev - Consultoria de Inova\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Em 2020, a ind\u00fastria dos eventos presenciais a n\u00edvel mundial foi avaliada em $USD 886.99B e espera-se que atinja $USD 2T em 2028 (1). 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